Madden Ratings Guru Has The Players' Attention

Donny Moore, the "ratings czar" for "Madden NFL," is the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves. Moore uses a 1-to-100 rating scale for dozens of categories, including strength, catching, jumping, speed, awareness and toughness. Save for the select few superstars like Richard Sherman or Peyton Manning who earn 99s and 98s on Moore's 1-to-100 scale, nobody ever seems to be happy with their ranking.