Doja Cat - The Tale of Becoming Doja Cat | Vevo LIFT

Doja Cat - The Tale of Becoming Doja Cat (Vevo LIFT)

Welcome to the world of Doja Cat. Born and raised in L.A., the 24-year-old self-taught singer-rapper is a vet of sorts. The arts were central to her upbringing, and she started sharing her music on Soundcloud back in 2013. A year later she dropped her much-buzzed-about ‘Purrr!’ EP. Ever since, she’s nurtured an ever-growing array of feverish fans who revere her for combining a radiant charisma with unique flow and tongue-in-cheek lyrics (see: the irresistible“MOOO!”). Seems like Doja has designed her version of alt-R&B to take off in any direction she chooses. Tours with Lizzo and Theophilius London led right into 2018’s impressive ‘Amala,’ her debut proper, followed by last year’s ‘Hot Pink.’ That album’s “Say So” is currently clocking big numbers. Arresting visuals help. Her videos for both her radio juggernaut and "Rules" are wildly fun. When the Vevo production team united with the feline phenom to figure out performance ideas, the creative juices were flowing. The goal? Put the “cat” in Doja Cat - a decision that resulted in what’s probably our most ambitious studio build to date for a LIFT performance. For her “Streets” performance, she splashes around; for "Say So" she paws her way through a two-story cat tower. For her 'Becoming' interview she explains the genesis of her character and her sound. Learn all about 2020's hottest star.

Watch music videos by Doja Cat: http://bit.ly/3azELOl

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Director: Priya Minhas
Producer: Sacha Noelle
Producer: Maddy Schmidt
Producer: Ben Fuqua
Producer: Hayley Sliger
Production Company: Contrast Films
Director of Photography: David Okolo
Editor: Austin Prahl
Design & VFX: Sydney Emery
Music & Talent: Annie Shapiro & Jordan Ferree
Executive Producer: Micah Bickham

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http://vevo.ly/n9m0Pl