Dyson unveils 'quieter' £299 hairdryer - BBC Click

Dyson has revealed its first personal care product - a hairdryer that it says is quieter and less damaging to hair than a conventional machine.

It is the first hairdryer powered by a miniaturised air pump in the handle, using the same airflow principles as Dyson's desk fan products.

The company said it had invested £50m in the development of the device.

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