How Magic Tricks Videos Got Over 3 Million Views

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1:05 Sure thing. I guess just to get a bit of background on how I got into this whole video thing. It all started when you know, I got this idea in my head back in New Zealand, I had a job there but I wanted to start my own business and basically told my wife that we're going to immigrate to Australia and start a new business. She thinks it's pretty well. And, we go to Australia and I look at a bunch of businesses and the one that stood up to me was starting up an online business. But the biggest issue that I had as I was starting out was getting traffic to my sites. You know I had really cool product, the marketing was all set in terms of the sales letter and all this sort of stuff but finding traffic was a real nightmare. And, through that I met Yaro Starak we did a project together that was really, really successful but in this whole process, I figured how to get traffic to my sites and really know some high quality targeted traffic so that I wouldn't need to get the support for joint ventures for example, joint venture partners. I mean it's still nice if you can get...

2:49 To boost your numbers but certainly you can get a lot of traffic through online videos specifically what I've now started focusing on for the last year in particular is just looking at YouTube. I mean, YouTube...let's just look at YouTube, that's 2 billion views a day, the second biggest search engine in the whole world. Something like 85% of people in the United States have actually watched YouTube videos, probably more now. That's a huge number by the way.

3:39 But, just to give you a feel for the sort of results that I've been getting just from Free Magic Live because I wanted to use Free Magic Live as...you know, it was a combination of things you know. Jay Jay approached me and wanted to go project together. He did the magic, Jay Jay's the magician on Free Magic Live and I did the Internet Marketing behind it. So I thought it was a great project as a case study in an area that's non-how to make money niche on the Internet. It's just been phenomenal, it's been just over the year now and we've had over 3 million views on our YouTube channel...

4:55 For 12 months, a lot of people will think yeah, it's a long time but for us when we look at it, to start any business or to start any little project job, it takes at least a minimum of 12 to 24 months to even get in to something off the ground so what you're doing is absolutely awesome.

5:23 I mean I knew Jay Jay...but in terms of the online world, we don't know anybody in the magic industry and you know now, people are starting to notice. They go wow, Free Magic Live had like 30,000 followers, there's someone to be reckoned with. And with all those sorts of stuff, we had a local...what I'm trying to say...probably a big shop there that's approached us to do videos for them and...you know, paying us really good money for that and so...you know things are really taking off for us. It's all really because of what we've been able to do on YouTube.

7:49 And for that time, I already knew the importance of providing value online and you know, the content being king basically. And so, when Jay Jay and I started, we wanted to provide massive value to the magic industry, to the magic world.

9:33 He goes on to the street and performs his little magic tricks. And...and then, blow people away with the reactions and being afterwards to teach people how to actually do the tricks so it wasn't just the reactions and stuff but it was also...you know just combining both entertainment as well as education. I think that's really, really good combination so we're thinking on a YouTube channel. We think how we combine entertainment and education at the same time.

9:48 I think one of the first things you get to do or what are the key and essential things you always have to do with your videos and think about when you upload them onto YouTube is...you know, given of course already that you're providing value and you're providing stuff that people want to watch, you need to make sure that people are going to find your videos. I mean, in terms because you upload your video to YouTube, it doesn't mean people are going to find it. And so there are few things you need to do right to...you know to make sure that people can find it. And it's...really it's as simple as making sure you use the right Title for your video, the right Description and the right Tags. And if you like, I can just quickly go through those...

9:49 You don't know whether your videos will go viral or not. There are some strategies that do teach it or kind of engineer it a little bit to help you make your videos viral. But ultimately, to create value, to provide value but for YouTube, the second most important thing and I guess you could call it community.

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