How The EHH-ERR Beat On Roddy Ricch’s “The Box” Was Made

Roddy Ricch’s debut studio album, 'Please Excuse Me for Being Antisocial,' entered the Billboard 200 at No. 1, with an impressive 101,000 equivalent album units. The breakout hit from the project, “The Box,” has received a boost from a TikTok meme centering around a memorable squeaking sound in 30 Roc’s production.