Smarter Lunchroom Makeover -- MTV Style (2:35)

Here's how you can change a school lunchroom so it guides kids to make smarter choices -- without knowing it. Based on behavioral economic principles from the Smarter Lunchroom Movement, Cornell University Professors Brian Wansink and David Just show how an hour's worth of changes -- changing the convenience, attractiveness, and normativeness of healthy foods -- doubled fruit sales, increased milk sales by 38%, and cut calories while boosting nutrition.
This abbreviated (2:35) before-after video was shot for MTV's Channel One at Boynton Middle School in Ithaca, NY.