The Sale of Victoria's Secret Ushers In a New Era for Inclusive Brands Like ThirdLove

Seven years ago ThirdLove was created as an alternative to the one dimensional "sexy" image that all women had been prescribed for years. We wanted to open up the possibility of a new normal, where women could define what it means to be sexy. Fast forward to the recent sale of Victoria's Secret and we see a new landscape emerging where body inclusivity is the new normal. We are proud of the changes we have helped usher in the bra and underwear industry and are excited to push for more change in the years ahead.