Why Apple Doesn't Care About Marketshare
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If you’ve been an Apple fan for the past fifteen to twenty years, then you probably know that the company has never tried to sell the most of a product. They didn’t try to sell the most computers with the Mac, the didn’t try to sell the most music players with the iPod, and they didn’t try to sell the most phones with the iPhone. In fact, Steve Jobs set out to capture just 1% of the mobile phone market with the original iPhone, since that would still generate tens of millions of dollars in revenue for the company. And that business approach has always drawn criticism from tech analysts, financial experts, and at times people from within the Apple community itself. After all, why wouldn’t a company do everything they can to dominate the market they’re competing in? Well, that’s exactly what we’re going to find out.
